For the place and its people
The Prophet ﷺ named the regions and asked for blessing on each.
اللَّهُمَّ بَارِكْ لَنَا فِي شَأْمِنَا، اللَّهُمَّ بَارِكْ لَنَا فِي يَمَنِنَا
Allāhumma bārik lanā fī shāminā wa fī yamaninā.
“O Allah, bless us in our Shām and in our Yemen.”
Say it for wherever you are. He asked by name, for particular places and the people in them.
The full narration
Narrated Ibn `Umar:The Prophet (ﷺ) said, "O Allah! Bestow Your blessings on our Sham! O Allah! Bestow Your blessings on our Yemen." The People said, "And also on our Najd." He said, "O Allah! Bestow Your blessings on our Sham (north)! O Allah! Bestow Your blessings on our Yemen." The people said, "O Allah's Apostle! And also on our Najd." I think the third time the Prophet (ﷺ) said, "There (in Najd) is the place of earthquakes and afflictions and from there comes out the side of the head of Satan
Source
Ṣaḥīḥ al-Bukhārī · 7094
- Agreed upon as authentic (al-Bukhārī / Muslim)